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Moving from Beliefs to Data
These three lines of service focus on gathering reliable information, whether through engaging the audience directly or synthesizing existing data, to validate hypotheses with numerical evidence and understand behaviors.
Qualitative Research Services: Understand the Motivation Behind Behavior
Key Methods/Offerings:
1. Focus Groups (Online and In-Person).
2. In-depth Interviews (Online and In-Person).
3. Observations in Territory.
4. Mystery Shoppers.
Quantitative Research Services: Precise Measurement for Reliable Decisions
Key Methods/Offerings:
1. CAWI Surveys (Computer-Assisted Web Interviewing / Online Surveys).
2. CAPI Surveys (Computer-Assisted Personal Interviewing / In-Person Surveys).
Secondary Sources: Agile Research Based on Existing Data.
Key Methods/Offerings:
1. Web Scraping.
2. Social Listening (used to understand digital reputation).
3. Desk Research (Massive searching and documentation synthesis)
Moving from Beliefs to Data
These three lines of service focus on gathering reliable information, whether through engaging the audience directly or synthesizing existing data, to validate hypotheses with numerical evidence and understand behaviors.
Qualitative Research Services: Understand the Motivation Behind Behavior
Key Methods/Offerings:
1. Focus Groups (Online and In-Person).
2. In-depth Interviews (Online and In-Person).
3. Observations in Territory.
4. Mystery Shoppers.
Quantitative Research Services: Precise Measurement for Reliable Decisions
Key Methods/Offerings:
1. CAWI Surveys (Computer-Assisted Web Interviewing / Online Surveys).
2. CAPI Surveys (Computer-Assisted Personal Interviewing / In-Person Surveys).
Secondary Sources: Agile Research Based on Existing Data.
Key Methods/Offerings:
1. Web Scraping.
2. Social Listening (used to understand digital reputation).
3. Desk Research (Massive searching and documentation synthesis)